If you came all the way here, the first step was taken. You have an Instagram account to promote your business, but this is only the beginning. To go further, you need to understand all the resources available and use them to your advantage. Do you know how to make an Instagram Reel? It’s ok if the answer is no because you are here to learn and grow. As long as you are willing to expand and improve, you can pave your path to success.
Social media, including Instagram, allow you to go beyond and develop your online presence. It’s possible to share short and entertaining videos to grab users’ attention with Instagram Reel. The result can reach new people, bring potential customers, and leverage your audience’s engagement with your brand. But how do you use the tool to spread the word while getting new followers? Keep reading to learn more!
What are Instagram Reels?
First things first, let’s see what Instagram Reels are. TikTok, it’s about creating and sharing short videos — from 15 to 30 seconds — through the platform or app. The content can be entertaining, educational, or inspiring. You can add music and sounds, filters, stickers, transitions, interactive backgrounds, or text. Instagram Reels comes with a few editing tools and a library of audio tracks that you can use to your heart’s content.
While on the screen, these videos are displayed in vertical format as part of an endless scrollable feed. They show up to users based on their interests. Plus, through social media algorithms, your videos can be recommended to people who are not your followers yet — bringing more visibility.
You might be wondering what about Instagram Stories. One resource is different from the other. While Stories disappear after 24 hours, Reels remain unless you delete them.
How to make an Instagram Reel?
If all this is new for you, don’t worry. You can learn with this article and find much more handy content around to take the next step in your digital marketing strategies. However, if a social platform like TikTok sounds familiar to you, Reels will be a piece of cake. No matter which stage you are on, let’s check a few tips on how to make an Instagram Reel. After all, you can always find something new while reading.
Tap the plus icon and select Reel
So how do you make your Reel? The very first move starts by accessing the Reels tab. Open your Instagram app, look for the plus icon at the top right of the screen, and scroll until you see the Reels tab. Then press the camera icon.
You can also reach the same destination by swiping left on the Instagram camera to select Reel from the options. Or open the Instagram Stories camera and find the Reel icon, usually between “normal mode” and “create mode”.
Think about your storyboard
At first, it looks like more work, but a storyboard can guide the idea you have in mind to develop the concept for your videos. Everything goes better with a plan. So ask yourself a few questions before getting started. What kind of topic makes more sense for your business to explore? Who are the people you want to reach? What feels like a natural fit? Tutorials? Behind the scenes? Daily life situations?
Now, the visual part. Search for trends, aesthetics, and even quotes that could bring inspiration to create your videos. With all this well-aligned, prepare a storyboard to serve as an ocular script to manage what you need to shoot and the elements you need to add.
Record or upload and edit
And…action! With the directions in your hands, it’s time to record your video to upload on IG Reels. There are two options. Press and hold the record button on your phone to start or upload footage from your camera roll (if you already have any).
Reels can be recorded in a single stream or a series of individual clips. You can either end a clip or start a new one by tapping the record button. It’s possible to set a countdown, align objects to cast seamless transitions, add music from the Instagram library, use original audio, adjust the speed, put stickers, and many more built-in creative options.
Preview and share your IG Reels
Once you are done recording and editing, tap the Preview option for a final check. Don’t forget to prepare a cover, add a captivating caption and location, tag people, toggle “recommend on Facebook” (to increase your reach), and decide on how to share — only on the Reels tab or on your Instagram feed. You can also invite a collaborator, so your post will be shared with their followers. When all above is good to go, tap Share.
What makes a good Reel?
Now that you know how to make IG Reels, other questions might be popping up in your head. What makes a good Reel? How to go viral on an Instagram Reel? As you create content to share, it’s worth keeping some best practices in mind to grow your audience and boost your engagement rates:
- Learn how the IG Reels algorithm works;
- Check on trending audios to find out what sounds are standing out with other creators and gaining popularity through the platform;
- Create high-quality content to entertain, teach, and inspire (not to sell). Sales will come naturally when you connect with your audience;
- Keep the consistency to improve your performance by getting insights to share more accurate content;
- Look for collabs with other creators to extend your reach;
- Think of Reels as an ongoing conversation to engage and understand what your customers and potential customers are aiming for.
Whether you are a brand or a creator, Instagram Reels can open new doors to reach your audience, expand the business, and engage more. Through videos that entertain, teach, and inspire, you can connect with your followers and grow better. With a plan, creativity, and one effect here, and a sticker there, IG Reels might lead to the results you want.
Learn how to make money on TikTok and expand your social media power while you get ready to start your new strategy.